Persuasive Message Design - Paperback

by Nancy Grant Harrington (Author), Katharine J. Head (Author)

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.

Author Biography

Nancy Grant Harrington is a Professor in the Department of Communication at the University of Kentucky, USA. Her recent books include Health Communication (2nd ed., Routledge, 2024) and The Routledge Handbook of Health Communication (3rd ed., Routledge, 2022).

Katharine J. Head is an Associate Professor in the Department of Communication at Indiana University Indianapolis, USA. She has published over 90 academic journal articles and book chapters.