{"product_id":"native-experience-marketing-how-to-authentically-reach-include-and-engage-your-audiences-in-their-native-language-and-culture-paperback","title":"Native Experience Marketing: How to authentically reach, include and engage your audiences in their native language and culture - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMark Saba\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEthnic marketing, foreign marketing, multicultural marketing: marketers have labelled audiences they consider outside the 'mainstream' in various ways\u003c\/strong\u003e-\u003cstrong\u003eand they all risk setting any marketing campaign up for failure even before it starts.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn their place, Native Experience Marketing (NX) unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, Mark Saba-CEO of LEXIGO, a leading translation and native language communication agency-shares his unique expertise and invites you to be part of the movement that is changing the face of modern marketing.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLearn how to: \u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eDevelop cultural competence\u003c\/strong\u003e and empathy to challenge stereotypes and utilize diverse perspectives.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eForm dynamic teams\u003c\/strong\u003e and employ authentic, theoretically robust, practically effective communication methods with cultural sensitivity at their core.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eCo-design deeply engaging native-language marketing strategies\u003c\/strong\u003e that reflect community behaviors, preferences, cultural values, traditions, languages, sentiment and social norms.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eCo-create campaigns that truly resonate\u003c\/strong\u003e, using LEXIGO's audience-centric approach-a progressive method where campaigns are crafted by communities and for communities, embodying genuine connection and understanding.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eMaster grassroots distribution\u003c\/strong\u003e while enhancing credibility and audience empowerment through immediate feedback and cultural sensitivity.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eTransition from individual experiences to community-wide acceptance\u003c\/strong\u003e to cultivate deep relationships and community advocacy.\u003c\/p\u003e\u003cp\u003e⬤ \u003cstrong\u003eEnsure every voice is heard\u003c\/strong\u003e and every culture is authentically represented.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA must-read for marketing and communication professionals, NX is a manifesto for brands and organisations to engage in impactful dialogues, establish ethical practices and evolve effective strategies in a dynamic market. If you only use one tool for impactful, authentic native language communication, use NX.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 274\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 7.81 x 5.06 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 26, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52328794554642,"sku":"9780645999709","price":18.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/PqG1iib4IB9780645999709.webp?v=1780326107","url":"https:\/\/ckbookstore.net\/products\/native-experience-marketing-how-to-authentically-reach-include-and-engage-your-audiences-in-their-native-language-and-culture-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}