{"product_id":"mexican-americans-and-the-mass-media-hardcover","title":"Mexican Americans and the Mass Media - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBradley S. Greenberg\u003c\/b\u003e (Author), \u003cb\u003eMichael K. Burgoon\u003c\/b\u003e (Author), \u003cb\u003eJudee Burgoon\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eeenberg \/f Bradley \/i S. \u003c\/p\u003e\u003cp\u003egoon \/f Michael \u003c\/p\u003e\u003cp\u003egoon \/f Judee \/i K.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 306\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 1983\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52341623914770,"sku":"9780893911263","price":180.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/ZHJlMTdtZXFtSTRTaHp5UE5LaTVOQT09.webp?v=1780573955","url":"https:\/\/ckbookstore.net\/products\/mexican-americans-and-the-mass-media-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}