{"product_id":"marketing-the-arts-an-introduction-hardcover","title":"Marketing the Arts: An Introduction - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAnthony Rhine\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. \u003ci\u003eMarketing the Arts\u003c\/i\u003e introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches--by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: \u003cp\u003e\u003c\/p\u003emarket researchmarketing strategyvalue creationbrandingcustomer acquisitionmarket distributionpricing strategysustaining customers and value\u003cbr\u003eFeatures include: \u003cp\u003e\u003c\/p\u003eDiscussion questions and classroom activitiesCase studies of real life situationsCommentary by current professional practitionersCompanion website\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eAnthony S. Rhine\u003c\/b\u003e isprofessor in the school of Theatre at Florida State University. He holds a Ph.D. in business administration and bachelor's and master's degrees in theatre management. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eHe worked for the first two decades of his career as a theatre executive, running multi-million-dollar and Tony-nominated theatre companies. During that time, he also wrote the librettos for over twenty produced musicals, including several that toured both nationally and internationally, and directed scores of professional productions. For the last decade, he has been a professor of theatre management, focusing his research on advancing and improving theatre management education and its application in improving nonprofit theatre organizational outcomes such as increased ticket sales and unearned income. His research has been published in the top-ranked journals of arts management. Rhine is author of \u003ci\u003eLeading the Creative Mind\u003c\/i\u003e (2011) and \u003ci\u003eTheatre Management: Arts Leadership for the 21st Century\u003c\/i\u003e (2018).\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 274\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.75 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 25, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52512138887442,"sku":"9781538128947","price":171.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/k7nzTCWkvg9781538128947.webp?v=1783792491","url":"https:\/\/ckbookstore.net\/products\/marketing-the-arts-an-introduction-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}