{"product_id":"marketing-for-small-b2b-businesses-how-content-creates-marketing-muscle-and-powers-traditional-and-digital-marketing-paperback","title":"Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAndrew Schulkind\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eSmall business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. \u003cbr\u003eMost B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect's short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience's perspective. \u003cbr\u003eThis book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can't work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. \u003ci\u003eMarketing for Small B2B Businesses\u003c\/i\u003e will dive into the relationship between each of these areas. \u003cbr\u003e\u003cb\u003eWhat You'll Learn\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild a website that serves as the hub of your marketing\u003c\/li\u003e\n\u003cli\u003eEstablish a content promotion plan that puts your content in front of the right audience\u003c\/li\u003e\n\u003cli\u003eDevelop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing \u003c\/li\u003e\n\u003cli\u003eCreate effective content in a timely manner with the resources you have available\u003c\/li\u003e\n\u003cli\u003eTrack what is working and what needs improvement via an analytics platform to consistently produce strong marketing returns\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eWho This Book Is For\u003c\/b\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003eThe primary audience is B2B small business owners and B2B small business marketing leaders. \u003cbr\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSmall business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence designed to drive growth. \u003c\/p\u003e\u003cp\u003eMost B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect's short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience's perspective. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book provides insight and tools that will help you answer the questions that your prospects are asking. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can't work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas. \u003c\/p\u003e\u003cp\u003eYou will: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild a website that serves as the hub of your marketing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eEstablish a content promotion plan that puts your content in front of the right audience\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDevelop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreate effective content in a timely manner with the resources you have available\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTrack what is working and what needs improvement via an analytics platform to consistently produce strong marketing returns\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA veteran digital strategist, content marketer, and web developer, Andrew founded Andigo to help companies find the right mix of digital tools to support their brand and sales goals and help them understand how their marketing progress can be measured. \u003c\/p\u003e\u003cp\u003eWith a passion for collaboration and meaningful consensus, Andrew views his primary goal as encouraging engagement through solid information architecture, a great user experience, and compelling content. He is particularly passionate about working with B Corps and other mission-driven businesses. \u003c\/p\u003e\u003cp\u003eAndrew's approach has garnered invitations to present at Social Media Week NY and WordCampNYC among other events. His writing on digital marketing, including privacy in marketing, appears on the Andigo blog, in a monthly column on Biznology.com, and for print and online publications like The New York Enterprise Report, Social Media Today, and GSG Worldwide's LinkedIn \u0026amp; Business and Tweeting \u0026amp; Business.\u003c\/p\u003eAndrew graduated with a B.A. in Philosophy from Bucknell University. He is engaged in a range of community volunteer work and his hobbies include fly fishing, baking bread, and cycling. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by \"the bad guys?\")\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 218\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 02, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242230706450,"sku":"9781484287439","price":48.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/bHJMRTAySVdHTHh2QllqQTUxY3oyQT09.webp?v=1777912540","url":"https:\/\/ckbookstore.net\/products\/marketing-for-small-b2b-businesses-how-content-creates-marketing-muscle-and-powers-traditional-and-digital-marketing-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}