{"product_id":"managing-seo-leading-seo-programs-in-an-ai-driven-search-world-paperback","title":"Managing SEO: Leading SEO Programs in an AI-Driven Search World - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAsh Nallawalla\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eManaging SEO\u003c\/b\u003e is not a how-to guide for keywords, tools, or traffic hacks. It is a leadership and governance handbook for people who are accountable for search visibility but do not control every technical decision that affects it.\u003c\/p\u003e\u003cp\u003eModern SEO no longer fails because teams do not know what to do. It fails because responsibility is fragmented, decisions are unclear, and changes made by content, engineering, marketing, vendors, or AI systems are not governed as a whole. When that happens, performance becomes volatile, reporting loses credibility, and executives are left reacting to outcomes they cannot easily explain.\u003c\/p\u003e\u003cp\u003eThis book is written for SEO managers, digital leaders, product owners, and executives who need SEO to function as a dependable capability rather than a fragile set of tactics. It explains how search visibility is shaped by governance choices: who owns decisions, how risk is detected, how changes are validated, and how accountability is sustained over time.\u003c\/p\u003e\u003cp\u003eRather than focusing on algorithms, \u003ci\u003eManaging SEO\u003c\/i\u003e focuses on systems. It shows how content, technical infrastructure, analytics, accessibility, and emerging AI-driven discovery all interact-and how weak governance in any one area can undermine the rest. The book introduces practical frameworks for diagnosing maturity, preventing drift, and aligning teams around shared definitions and priorities.\u003c\/p\u003e\u003cp\u003eYou will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eWhy SEO problems are often governance problems in disguise\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow organisational structure, workflows, and validation loops affect visibility\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to move from reactive fixes to managed, repeatable performance\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to report SEO meaningfully to leadership without over-simplification\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow AI and automation change what \"being findable\" actually means\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is not a book for beginners looking to learn SEO from scratch. It is for professionals who already understand the basics and want to make SEO durable, interpretable, and defensible in complex organisations.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eManaging SEO\u003c\/i\u003e equips you to stop chasing symptoms and start managing search visibility as an operational capability-one that leadership can trust, teams can sustain, and systems can interpret consistently.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 274\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 9.25 x 7.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 02, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52734152605970,"sku":"9780645523294","price":26.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/cXODOx-_g69780645523294.webp?v=1790182328","url":"https:\/\/ckbookstore.net\/products\/managing-seo-leading-seo-programs-in-an-ai-driven-search-world-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}