{"product_id":"loyalty-programs-the-complete-guide-3rd-edition-paperback","title":"Loyalty Programs: The Complete Guide (3rd Edition) - Paperback","description":"\u003cp\u003eby \u003cb\u003eShelper\u003c\/b\u003e (Author), \u003cb\u003eStacey Lyons\u003c\/b\u003e (Author), \u003cb\u003eScott Harrison\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe leading loyalty reference used by loyalty professionals everywhere. Now expanded and updated with over 250 global case studies.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eLoyalty Programs: The Complete Guide (3rd Edition)\u003c\/em\u003e is the most comprehensive book on loyalty program theory and practice available.\u003c\/strong\u003e It combines academic research, loyalty psychology, and global industry expertise to deliver a complete, global view of every aspect of loyalty programs.\u003c\/p\u003e\u003cp\u003eLoyalty programs have become the most important marketing discipline of the 21\u003csup\u003est\u003c\/sup\u003e Century. As first-party data grows scarce and AI reshapes how people buy, a well-designed loyalty program enables brands to know their customers, keep them, and grow their value over time.\u003c\/p\u003e\u003cp\u003eWhether you are designing a program from scratch, managing one that needs to generate a better return on investment, or developing a business case for your board, this book will provide you with the expert guidance you need.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you will find the tools to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign\u003c\/strong\u003e a best-practice program, using proven frameworks \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImplement\u003c\/strong\u003e the right technology, rewards and benefits, and member experience \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOperate and evolve\u003c\/strong\u003e with commercial modelling, analytics, and ROI measurement \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFuture-proof\u003c\/strong\u003e your program for AI, agentic commerce, and a privacy-first world\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom loyalty psychology and program design through to fraud, governance, and commercial modelling, it is the complete guide.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePraise for Loyalty Programs: The Complete Guide\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cem\u003e\"The one book in this space that treats loyalty as the complex, cross-functional discipline it actually is, rather than a simple rewards mechanic.\"\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e - Fabio Martini, Global Marketing Director, ASICS\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e\"Factual, methodical, and grounded in a deep understanding of how loyalty programs actually work.\"\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e - Max Byloff, CEO of Loyalty, Comarch\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003e\"A refreshingly complete view of what loyalty strategy should be.\"\u003c\/em\u003e\u003c\/li\u003e\n\u003cli\u003e - Kate Lisko, Senior Product Manager, The Estée Lauder Companies Inc.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAuthor Philip Shelper is CEO and Founder of Loyalty \u0026amp; Reward Co, the world's only global pure-play loyalty consultancy. He has consulted to over 160 brands worldwide and previously held loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs and an obsessive researcher of loyalty psychology and loyalty history, all of which he draws on to understand what makes a program succeed.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLoyalty Programs: The Complete Guide (3rd Edition) was co-created by the expert Loyalty \u0026amp; Reward Co team, including Stacey Lyons, Scott Harrison, Ryan De Boer, David Schneider, Federico Couret, and Hunter Murray, with contributions from Michael Smith and Sam Panzer.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 754\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.5 x 10 x 8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 28, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67652046946578,"sku":"9780645211573","price":84.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/GSjO-LA1nr9780645211573.webp?v=1793335925","url":"https:\/\/ckbookstore.net\/products\/loyalty-programs-the-complete-guide-3rd-edition-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}