{"product_id":"hype-yourself-a-no-nonsense-pr-toolkit-for-small-businesses-paperback","title":"Hype Yourself: A No-Nonsense PR Toolkit for Small Businesses - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLucy Werner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***\u003c\/p\u003e\u003cp\u003e\u003ci\u003eHype Yourself \u003c\/i\u003eis an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.\u003c\/p\u003e\u003cp\u003eLucy Werner is founder of The Wern, a PR and branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eHype Yourself is an invaluable toolkit for anyone looking for help to build their brand. Crammed full of insider advice starting with the PR building blocks of forming your strategy, to the execution of creative campaigns. It includes expert tips from journalists and industry specialists and is supported by a stack of online resources. This guide will show you that anyone can learn to be a great publicist and will see direct results in their business.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLucy Werner is the writer behind Top 50 business newsletter Hype Yourself on Substack.\u003c\/p\u003e\u003cp\u003eWith over 20 years of communications experience, she has taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School, and the University of Arts London.\u003c\/p\u003e\u003cp\u003eShe's the author of two bestselling books, \u003cem\u003eHype Yourself\u003c\/em\u003e and \u003cem\u003eBrand Yourself\u003c\/em\u003e, and has been featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine's Female Founders to Watch.\u003c\/p\u003e\u003cp\u003eShe is a Domestika instructor and Adobe Express Global Ambassador, based in rural France.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.4 x 5.4 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 09, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52512169885970,"sku":"9781788601238","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/PWR6c07Aoq9781788601238.webp?v=1783800438","url":"https:\/\/ckbookstore.net\/products\/hype-yourself-a-no-nonsense-pr-toolkit-for-small-businesses-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}