Hype Yourself: A No-Nonsense PR Toolkit for Small Businesses - Paperback

by Lucy Werner (Author)

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.

Lucy Werner is founder of The Wern, a PR and branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses.

Front Jacket

Hype Yourself is an invaluable toolkit for anyone looking for help to build their brand. Crammed full of insider advice starting with the PR building blocks of forming your strategy, to the execution of creative campaigns. It includes expert tips from journalists and industry specialists and is supported by a stack of online resources. This guide will show you that anyone can learn to be a great publicist and will see direct results in their business.

Author Biography

Lucy Werner is the writer behind Top 50 business newsletter Hype Yourself on Substack.

With over 20 years of communications experience, she has taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School, and the University of Arts London.

She's the author of two bestselling books, Hype Yourself and Brand Yourself, and has been featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine's Female Founders to Watch.

She is a Domestika instructor and Adobe Express Global Ambassador, based in rural France.