{"product_id":"humanizing-digital-experience-converging-cognitive-ergonomics-and-technology-in-modern-marketing-paperback","title":"Humanizing Digital Experience: Converging Cognitive Ergonomics and Technology in Modern Marketing - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRajagopal\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eHumanizing Digital Experience\u003c\/i\u003e explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance.\u003c\/b\u003e Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human-computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.\u003c\/p\u003e\u003cp\u003eBringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies-including artificial intelligence-shape consumer behavior across virtual and cyber-physical environments.\u003c\/p\u003e\u003cp\u003eThis book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based marketing performance. Structured into two thematic parts and five chapters, each chapter includes real-world case studies, introductory overviews, and concluding summaries to support learning and practical application.\u003c\/p\u003e\u003cp\u003eDesigned for academics, researchers, and marketing practitioners, \u003ci\u003eHumanizing Digital Experience\u003c\/i\u003e offers a rigorous yet accessible framework for understanding the convergence of technology, psychology, and marketing in today's digital economy.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 236\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 15, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52394376888594,"sku":"9781606496794","price":37.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/pyF3gizd5y9781606496794.webp?v=1781772719","url":"https:\/\/ckbookstore.net\/products\/humanizing-digital-experience-converging-cognitive-ergonomics-and-technology-in-modern-marketing-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}