{"product_id":"heres-the-pitch-the-amazing-true-new-and-improved-story-of-baseball-and-advertising-hardcover","title":"Here's the Pitch: The Amazing, True, New, and Improved Story of Baseball and Advertising - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRoberta J. Newman\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e2020 SABR Baseball Research Award \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In the mid-nineteenth century, two industries arrived on the American scene. One was strictly a business, yet it helped create, define, and disseminate American culture. The other was ostensibly just a game, yet it soon became emblematic of what it meant to be American, aiding in the creation of a national identity. Today, whenever the AT\u0026amp;T call to the bullpen is heard, fans enter Minute Maid Park, or vote for favorite All-Stars (brought to us by MasterCard), we are reminded that advertising has become inseparable from the MLB experience. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eHere's the Pitch\u003c\/i\u003e examines this connection between baseball and advertising, as both constructors and reflectors of culture. Roberta J. Newman considers the simultaneous development of both industries from the birth of the partnership, paying particular attention to the ways in which advertising spread the gospel of baseball at the same time professional baseball helped develop a body of consumers ready for the messages of advertising. \u003cp\u003e\u003c\/p\u003e Newman considers the role of product endorsements in the creation of the culture of celebrity, and of celebrity baseball players in particular, as well as the ways in which new technologies have impacted the intersection of the two industries. From Ty Cobb to Babe Ruth in the 1920s and 1930s to Mickey Mantle, Yogi Berra, and Willie Mays in the postwar years, to Derek Jeter, Rafael Palmeiro, and David Ortiz in the twenty-first century, Newman looks at many of baseball's celebrated players and shows what qualities made them the perfect pitchmen for new products at key moments. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eHere's the Pitch\u003c\/i\u003e tells the story of the development of American and an increasingly international culture through the marriage between \u003ci\u003eMad Men\u003c\/i\u003e and \u003ci\u003eThe Boys of Summer\u003c\/i\u003e that made for great copy, notable TV advertisements, and lively social media, and shows how baseball's relationship with advertising is stronger than ever.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRoberta J. Newman\u003c\/b\u003e is a clinical professor in the Liberal Studies Program at New York University. She is the coauthor of \u003ci\u003eBlack Baseball, Black Business: Race Enterprise and the Fate of the Segregated Dollar\u003c\/i\u003e. \u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.1 x 9.3 x 9.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 01, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52304951247122,"sku":"9780803278479","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/b3l5ekVRazFYT1Z6cXlZbzlvYVhrZz09.webp?v=1779965651","url":"https:\/\/ckbookstore.net\/products\/heres-the-pitch-the-amazing-true-new-and-improved-story-of-baseball-and-advertising-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}