{"product_id":"going-global-on-a-shoestring-global-expansion-in-the-software-industry-on-a-small-budget-paperback","title":"Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eHans Peter Bech\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCompanies that have business in foreign markets are worth much more than companies that only have customers domestically. Even just small export ratios can increase the value of a technology company more than ten times.\u003c\/p\u003e\u003cp\u003eSoftware companies typically commence international expansion before they are firmly settled in their domestic markets, before they have a professional management infrastructure in place and at a time where they can allocate only tiny budgets to the endeavour.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eGoing Global on a Shoestring\u003c\/em\u003e is a handbook for the executives and business developers in small and medium sized software-companies (20-200 employees) that lay out the strategies for global expansion as well as perform the actual field work with winning the first customers abroad.\u003c\/p\u003e\u003cp\u003eIt is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead or building the foundation for further growth. Getting the foundation in place and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.\u003c\/p\u003e\u003cp\u003eThe book is based on Everett M. Rodger's principles around Diffusion of Innovations, Alexander Osterwalder's business model framework, thirty case software industry stories and the author's personal experience with growing companies from incubation to global market leadership. It provides a practical approach to international expansion, when you cannot afford making big mistakes.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 394\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 01, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242786910482,"sku":"9788793116283","price":26.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/M_BaKaDVrU9788793116283.webp?v=1777922175","url":"https:\/\/ckbookstore.net\/products\/going-global-on-a-shoestring-global-expansion-in-the-software-industry-on-a-small-budget-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}