{"product_id":"from-chinese-brand-culture-to-global-brands-insights-from-aesthetics-fashion-and-history-paperback","title":"From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eW. Zhiyan\u003c\/b\u003e (Author), \u003cb\u003eJ. Borgerson\u003c\/b\u003e (Author), \u003cb\u003eJ. Schroeder\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eFrom Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eZhiyan Wu is a native of China, has worked in the Chinese garment manufacturing sector and was a marketing supervisor at CUIPPC, an intellectual property firm in Beijing. She has a B.A. in English from Beijing Foreign Studies University, an MSc in International Management and a PhD in Management from the University of Exeter, where she was awarded a Jonathan Young scholarship and an Award for Excellence. She is currently teaching at the School of Business, Shanghai Institute of Foreign Trade, China. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eJaney Borgerson has held faculty positions at Stockholm University, Sweden and the University of Exeter Business School, UK. She is currently teaching at Saunders College of Business, Rochester Institute of Technology, New York. She has served as Malmsten Visiting Professor in the Center for Consumer Science at Gothenburg University, Sweden, research Fellow at the University of Auckland, New Zealand and Visiting Fellow at the Royal Institute of Technology in Stockholm. She received her B.A. in Philosophy from the University of Michigan, Ann Arbor and M.A. and Ph.D. in Philosophy from the University of Wisconsin, Madison. Her publications include articles in \u003cem\u003eAdvances in Consumer Research\u003c\/em\u003e, \u003cem\u003eBusiness Ethics\u003c\/em\u003e, \u003cem\u003e Consumption, Markets and Culture\u003c\/em\u003e, \u003cem\u003eCulture and Organization\u003c\/em\u003e, \u003cem\u003e European Journal of Marketing\u003c\/em\u003e, \u003cem\u003eGender, Work and Organization\u003c\/em\u003e, \u003cem\u003e Journal of Knowledge Management\u003c\/em\u003e, \u003cem\u003eJournal of Marketing Management\u003c\/em\u003e, \u003cem\u003eJournal of Philosophical Research\u003c\/em\u003e, \u003cem\u003ePhilosophy Today\u003c\/em\u003e and \u003cem\u003eSociological Review\u003c\/em\u003e. \u003cp\u003e\u003c\/p\u003eJonathan Schroeder is the William A. Kern Professor at Rochester Institute of Technology in New York, USA. He has held visiting appointments at Wesleyan University Center for Humanities, Gothenburg University, Sweden, University of Auckland, New Zealand, Bocconi University in Milan, Indian School of Business, Hyderabad and Stockholm University. He has published widely on branding, communication, consumer research and identity and is the author of two books and many journal articles and conference papers. He is the editor in chief of the interdisciplinary journal, \u003cem\u003eConsumption, Markets and Culture\u003c\/em\u003e and serves on the editorial boards of the journals \u003cem\u003eAdvertising and Society Review\u003c\/em\u003e, \u003cem\u003eCritical Studies in Fashion and Beauty\u003c\/em\u003e, \u003cem\u003eEuropean Journal of Marketing\u003c\/em\u003e, \u003cem\u003eInnovative Marketing\u003c\/em\u003e, \u003cem\u003eInternational Journal of Indian Culture and Business Management\u003c\/em\u003e, \u003cem\u003eJournal of Business Research\u003c\/em\u003e, \u003cem\u003eJournal of Consumer Research\u003c\/em\u003e, \u003cem\u003eJournal of Historical Research in Marketing\u003c\/em\u003e, \u003cem\u003eJournal of Macromarketing\u003c\/em\u003e, \u003cem\u003eMarketing Theory\u003c\/em\u003e and \u003cem\u003eVisual Methodologies\u003c\/em\u003e. \u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 219\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.49 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 2013\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242746573074,"sku":"9781349446636","price":89.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/UXhNK205dlpLditKOUIvdFY2S0t0Zz09.webp?v=1777921989","url":"https:\/\/ckbookstore.net\/products\/from-chinese-brand-culture-to-global-brands-insights-from-aesthetics-fashion-and-history-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}