{"product_id":"founders-keepers-why-founders-are-built-to-fail-and-what-it-takes-to-succeed-hardcover","title":"Founders, Keepers: Why Founders Are Built to Fail, and What It Takes to Succeed - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRichard Hagberg\u003c\/b\u003e (Author), \u003cb\u003eTien Tzuo\u003c\/b\u003e (Author), \u003cb\u003eGabe Weisert\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBased on decades of empirical research and data, \u003c\/b\u003e\u003cb\u003e\u003ci\u003eFounders, Keepers \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003egives founders a practical roadmap for navigating the inevitable challenges that come with startup growth.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt's a brutal paradox--the same founder attributes required to put a startup in motion will invariably blow it up. The difference between success and failure lies in the personal journey that every founder must pursue to avoid their own worst impulses. \u003cp\u003e\u003c\/p\u003eSteeped in nearly forty years of research in leadership psychology, \u003ci\u003eFounders, Keepers \u003c\/i\u003ebegins with the same personality assessment Rich Hagberg, a psychologist and executive management coach, gives his clients. Hagberg and Tien Tzuo, founder and CEO of Zuora, help founders build a Swiss Army knife of practical tools that will give them a much better chance of making it to the next level of success. \u003cp\u003e\u003c\/p\u003eA guide for founders, investors, and academics alike, the result of a decade-long collaboration between a successful CEO and Silicon Valley's \"CEO Whisperer\" offers readers insights into: \u003cbr\u003e \u003cul\u003e The differentiators between successful and unsuccessful founders The three pillars of leadership that every founder needs to be successful The essential skills founders need to master to be successful over the long haul An examination of the common personality traits that lead founders to make fatally flawed decisions What makes founders tick, including the default tendencies and leadership styles that often undermine their success How founders frustrate their investors, partners and employees \u003c\/ul\u003e \u003cbr\u003eFounders may not be able to account for all the complexities of their companies, but they can account for themselves. It's a difficult but unavoidable truth: to grow your startup, you have to grow as a person. And that's where \u003ci\u003eFounders, Keepers \u003c\/i\u003ecomes in.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRich Hagberg, Ph.D., \u003c\/b\u003eoften referred to as \"Silicon Valley's CEO Whisperer,\" is a trained psychologist who has spent the last 40 years of his career as an executive management coach for over 6,000 executives. Since 2009 he has worked with companies like Tinder, Twitter, Dropbox, MixPanel, Zendesk, Quora, Asana, Pinterest, Salesforce, Munchery, Reddit, Gusto, Cruise, Tinder, Optimizely, Instacart, Patreon, Nerdwallet, and Super Evil Megacorp (it's a gaming company). Dr. Hagberg is often quoted in the business and general media and has been featured in publications such as \u003ci\u003eFortune\u003c\/i\u003e, \u003ci\u003eForbes\u003c\/i\u003e, \u003ci\u003eBusinessWeek\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eInc\u003c\/i\u003e., \u003ci\u003eEntrepreneur\u003c\/i\u003e, \u003ci\u003eThe Information\u003c\/i\u003e, \u003ci\u003eBusiness Insider\u003c\/i\u003e and CNN. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eTien Tzuo, \u003c\/b\u003e Founder and CEO of Zuora, evangelized the shift to subscription and service-based business models, coining the phrase \"Subscription Economy.\" In an effort to empower this new economy, Tien created what became an award-winning monetization suite capable of powering any recurring revenue model. Before Zuora, Tien was one of the \"original forces\" at Salesforce, joining as employee number 11. In his 9 years at Salesforce, he built its original billing system, later serving as Chief Marketing Officer and Chief Strategy Officer. Tien is also the author of the \u003ci\u003eUSA Today\u003c\/i\u003e, \u003ci\u003eLA Times\u003c\/i\u003e and Amazon best-selling book, \u003ci\u003eSubscribed\u003c\/i\u003e, which has sold over 100,000 copies in 14 languages around the world. He holds a BS in electrical engineering from Cornell and an MBA from Stanford's Graduate School of Business. Tien was born in Taiwan and raised in Brooklyn, New York.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9.1 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 17, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52253409837330,"sku":"9781637746905","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/T46Wif7Pon9781637746905.webp?v=1778226871","url":"https:\/\/ckbookstore.net\/products\/founders-keepers-why-founders-are-built-to-fail-and-what-it-takes-to-succeed-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}