{"product_id":"financial-forecasting-and-planning-a-guide-for-accounting-marketing-and-planning-managers-hardcover","title":"Financial Forecasting and Planning: A Guide for Accounting, Marketing, and Planning Managers - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSharon H. Garrison\u003c\/b\u003e (Author), \u003cb\u003eWallace N. Davidson\u003c\/b\u003e (Author), \u003cb\u003eMichael A. Garrison\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis work offers a concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning. As the authors point out, financial forecasting is more than the annual genertion of sales forecasts and budgets. It is a comprehensive process that looks at every aspect of a company's operations in order to determine the likely aspect on profits of a number of internal and external forces. Each of the steps in this complex process is fully described in this books so that the reader gains an understanding of how to produce effective financial forecasts for his or her own firm. Throughout, numerous tables and figures illustrate points made in the test. \u003ci\u003eCredit Executive\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn an era of deregulation, tax revisions, cost cutting, and unpredictable markets, sound financial planning is a critical variable in any company's continued profitability. This book offers a clear, concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning. As the authors point out, financial forecasting is more than the annual generation of sales forecasts and budgets--it is a comprehensive process that looks at every aspect of a company's operations in order to determine the likely impact on profits of a number of internal and external forces. Each of the steps in this complex process is fully described here so that the reader gains a complete understanding of how to produce effective financial forecasts for his or her own firm.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSHARON HATTEN GARRISON is an Associate Professor of Finance at East Tennessee State University.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWALLACE N. DAVIDSON, JR., currently holds the Burton R. Risinger Chair in Finance at Louisiana Tech University.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMICHAEL A. GARRISON is president of his own computer consulting firm.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 172\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.44 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 16, 1988\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52341714092306,"sku":"9780899302652","price":144.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/d0ZmTHBzd3NqRm1TUjVYclAyNkFRdz09.webp?v=1780578163","url":"https:\/\/ckbookstore.net\/products\/financial-forecasting-and-planning-a-guide-for-accounting-marketing-and-planning-managers-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}