{"product_id":"fashion-marketing-strategies-trends-and-innovation-paperback","title":"Fashion Marketing: Strategies, Trends and Innovation - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJo Wiltshire\u003c\/b\u003e (Author), \u003cb\u003eCatrin Cousins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis is a key textbook for understanding fashion marketing in a global, digital and sustainable era.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eFashion Marketing\u003c\/i\u003e\u003c\/b\u003e by \u003cb\u003eJo Wiltshire\u003c\/b\u003e and \u003cb\u003eCatrin Cousins\u003c\/b\u003e offers undergraduate and postgraduate students a comprehensive introduction to the principles, practices and contemporary challenges of marketing within the fashion industry. \u003cp\u003e\u003c\/p\u003eTaking a holistic view of the fashion landscape, this textbook explores the full spectrum of marketing activity, from consumer behaviour and e-commerce to sustainability and product and pricing strategies. Students will learn how marketing strategies are shaped by technology, cultural shifts and the growing demand for transparency and responsible production. Real-world examples from organizations such as Zara, Primark, Stone Island, Calvin Klein and Glossier bring theory to life, helping students apply practical knowledge to industry. \u003cp\u003e\u003c\/p\u003eDesigned to support both classroom teaching and independent study, this book includes: \u003cbr\u003e- Practical frameworks and models for understanding fashion consumer behaviour and marketing channels\u003cbr\u003e- Learning objectives, key concepts and chapter summaries for clear comprehension\u003cbr\u003e- Discussion questions to encourage reflection and application\u003cbr\u003e- Online lecturer resources include PowerPoint slides \u003cp\u003e\u003c\/p\u003eWhether studying fashion marketing, retail management, or fashion business, \u003cb\u003e\u003ci\u003eFashion Marketing\u003c\/i\u003e\u003c\/b\u003e equips students with the knowledge and skills to navigate and understand today's dynamic fashion marketplace.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJo Wiltshire \u003c\/b\u003eis Senior Lecturer of Fashion Marketing at Cardiff Metropolitan University, UK, With over 15 years of industry experience, Jo has built a comprehensive career in fashion, specializing in visual merchandising, store design, brand management and visual communications. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eCatrin Cousins \u003c\/b\u003eis Senior Lecturer of Fashion Marketing, with over 18 years of experience as a fashion buyer, bringing extensive industry knowledge to her teaching. Her expertise spans fashion buying, product development and brand management. She is based at Cardiff Metropolitan University, UK.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 344\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.72 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 31, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242768232722,"sku":"9781398624764","price":79.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/ScssFd3b3G9781398624764.webp?v=1777922087","url":"https:\/\/ckbookstore.net\/products\/fashion-marketing-strategies-trends-and-innovation-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}