Evolution of the Global Fitness Industry: Strategy, Sustainability and Innovation - Paperback

by Patrizia Gazzola (Author), Enrica Pavione (Author), Francesco Ferrazzano (Author)

This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. The book will be appealing to researchers, academics, students, and practitioners.

Author Biography

Patrizia Gazzola is a Professor of Management, Business Combination and Business Planning in the Department of Economics at the University of Insubria, Varese, Italy.

Enrica Pavione is an Aggregate Professor of Business Management in the Department of Economics at the University of Insubria, Varese, Italy.

Francesco Ferrazzano is a Researcher in the field of Business, specifically in the Fitness Industry, in Italy.