Entrepreneurship Made Easy: A Manual on How the Winners Win and Why the Losers Lose - Paperback
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Entrepreneurship Made Easy: A Manual on How the Winners Win and Why the Losers Lose - Paperback
$15.53
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Regular price
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by G. Vijaya Raghavan (Author), Hari S. Nair (Author), S. M. Nair (Author)
Entrepreneurship has been described as an intellectual onion - You peel it back layer by layer, and when you get to the core, there is nothing there, but you are crying!
This book attempts to demystify the concept of entrepreneurship and explore how a few win against impossible odds and why most fall by the wayside. This analytical toolkit brings into play a wide range of insights, processes and perspectives relating to entrepreneurship. The book also examines how best to create the right ecosystem for nurturing micro, small and medium enterprises. One of the key differentiators of this book is that the content is organized into easily swallowable portions. The lean, lucid prose, devoid of most of the typical jargons, makes the presentation highly accessible to the readers. Who will benefit most: Faculty and students of business schools and engineering colleges, research scholars, those planning Startups, banks and other funding agencies, existing entrepreneurs, industry associations etc. "This is where the value of this handbook would be felt the most - As a useful aid, in converting our entrepreneurial dreams into business realities! Any aspiring entrepreneur will find merit in reading this book." - Dr S. Ramadorai, Chairman, National Skills Development Corporation; Former Vice-Chairman and CEO, Tata Consultancy Services.Author Biography
V. S. Madhavan Nair
V. S. M. Nair is a Postgraduate in Economics with over fifty years of experience in consulting and venture promotion across institutions like National Council of Applied Economic Research, Tata Economic Consultancy Services and Kerala State Industrial Development Corporation. Since 1997, he has been the Managing Director of VMA Consultants, a venture management and consulting company. G. Vijaya Raghavan Vijaya Raghavan is an engineering graduate with close to thirty-five years of professional experience. As the founding CEO, he provided the leadership in conceptualizing, planning and creating Technopark Trivandrum, India's first Software Technology Park and one of the finest in Asia. He has also been the prime force behind the National Institute of Speech and Hearing (NISH), an initiative of the Kerala Government focusing on identification, rehabilitation, and education of individuals with communication disorders, which was accorded the status of a National University by the Government of India. Since 1997, he has been the President of VMA Consultants. Hari S. Nair Hari S. Nair is an engineering graduate with a Master's in Business from the Indian Institute of Management Calcutta. He has several years of experience in management consulting with KPMG and in fundraising and social media marketing with the Isha Foundation. Till recently, he was an Assistant Professor in charge of Marketing and Admissions at the Asian School of Business, Trivandrum. Currently, he is a consultant for VMA Consultants and is a trainer for Career Launcher, Trivandrum.
Number of Pages: 252
Dimensions: 0.57 x 9.02 x 5.98 IN
Publication Date: October 13, 2016