{"product_id":"entrepreneurship-at-the-bottom-of-the-pyramid-paperback","title":"Entrepreneurship at the Bottom of the Pyramid - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCarol Dalglish\u003c\/b\u003e (Author), \u003cb\u003eMarcello Tonelli\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003e2017 Nautilus Book Awards: Silver Award Winner\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e2018 Great Northwest Book Festival: Winner \u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cul\u003e \u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003cstrong\u003e2018 Hollywood Book Festival: Winner\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cul\u003e \u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003eEntrepreneurship at the Bottom of the Pyramid\u003c\/em\u003e seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThe book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking 'outside the box'. It begins by introducing the reader to two fundamental concepts - poverty and the bottom of the pyramid - so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepreneurial actors, the informal sector and micro-credit. Finally, the book describes models to encourage entrepreneurial activities in developing countries.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eWeaving a primary case study throughout so the reader can apply new knowledge incrementally while moving through the chapters, Dalglish and Tonelli also include several shorter case studies, presenting different problems and implemented solutions in several geographical areas. Students with an interest in entrepreneurship, poverty alleviation and development studies will find this an important read. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCarol Dalglish \u003c\/strong\u003eis an Associate Professor at Queensland University of Technology, Australia. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMarcello Tonelli\u003c\/strong\u003e is a researcher at Queensland University of Technology, Australia. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 188\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.5 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 19, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242175820050,"sku":"9781138846555","price":145.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/RkJkb2RWRU96Yi9JOUQ0eEJpbmt5UT09.webp?v=1777912341","url":"https:\/\/ckbookstore.net\/products\/entrepreneurship-at-the-bottom-of-the-pyramid-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}