{"product_id":"eco-illusions-unmasking-greenwashing-in-the-shared-economy-hardcover","title":"Eco Illusions: Unmasking Greenwashing in the Shared Economy - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePawan Kumar\u003c\/b\u003e (Editor), \u003cb\u003eSumesh S. Dadwal\u003c\/b\u003e (Editor), \u003cb\u003ePooja Khanna\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSome businesses engage in \"greenwashing\" or \"shared washing,\" creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally conscious than they actually are.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eEco Illusions: Unmasking Greenwashing in the Shared Economy\u003c\/em\u003e explores the trends, issues, practices, and models of greenwashing within the shared economy. This edited collection examines the strategic and operational tactics that companies use to promote misleading environmental claims and create eco-friendly images that may not reflect reality. Authors analyse how shared economy businesses employ greenwashing strategies to present themselves as environmentally conscious, even when their actions contradict their claims. The collection provides recommendations for establishing credible Environmental, Social, and Governance (ESG) standards and legal regulations. It also offers practical advice to stakeholders on how to verify green claims and encourages companies to adopt ethical practices and greater transparency in their operations.\u003c\/p\u003e \u003cp\u003eBy equipping readers with knowledge and practical tools to identify misleading environmental claims, \u003cem\u003eEco Illusions\u003c\/em\u003e empowers stakeholders to advocate for more authentic and transparent business practices in the shared economy.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePawan Kumar\u003c\/strong\u003e is Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eSumesh S. Dadwal\u003c\/strong\u003e is Lecturer with Northumbria London Campus and Visiting Lecturer at University of West London and the University of Plymouth (London), UK.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003ePooja Khanna\u003c\/strong\u003e is Associate Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eRajesh Verma \u003c\/strong\u003eis Professor of Strategy at the Mittal School of Business, Lovely Professional University, India.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eGordon Bowen \u003c\/strong\u003eis Associate Professor at Anglia Ruskin University, UK.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 17, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52394620485906,"sku":"9781836627838","price":196.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/V7lk-GcVqE9781836627838.webp?v=1781776326","url":"https:\/\/ckbookstore.net\/products\/eco-illusions-unmasking-greenwashing-in-the-shared-economy-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}