Doing Better Market Research - Paperback

by John Corthell (Author)

This book describes how to do market research well. In here, you can learn how to conduct a survey, how to conduct an interview, how AI fits into market research, the differences between surveys and interviews, and more. One chapter also describes the different kinds of analyses that you would perform when doing market research or developing a report on a specific industry. The lessons in this book were developed through hands-on consulting work with real cases and real people.