{"product_id":"digital-marketing-strategy-and-tactics-2-ed-hardcover","title":"Digital Marketing: Strategy and Tactics - 2 ed - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJeremy Kagan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book approaches digital marketing in two ways: from the point of view of the strategic \u003c\/p\u003e\u003cp\u003ethinker - who might guide the vision in their organization requiring an understanding all of \u003c\/p\u003e\u003cp\u003ethe options available as well as how to evaluate them; and the tactical perspective, for the \u003c\/p\u003e\u003cp\u003eroll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch \u003c\/p\u003e\u003cp\u003ecampaigns themselves.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEach chapter is designed to present frameworks for thinking broadly and structurally about\u003c\/p\u003e\u003cp\u003ethe channel being discussed, but with many examples and exercises to bring the practical\u003c\/p\u003e\u003cp\u003edeployment of digital marketing into a real-world focus.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 302\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 10, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242589286674,"sku":"9781732987098","price":169.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/Nlg3SVRKV1BsTzI3SnJpaWZDWXNYQT09.webp?v=1777917954","url":"https:\/\/ckbookstore.net\/products\/digital-marketing-strategy-and-tactics-2-ed-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}