{"product_id":"digital-marketing-advanced-in-tourism-theoretical-bases-and-applications-hardcover","title":"Digital Marketing Advanced in Tourism: Theoretical Bases and Applications - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBruno Barbosa Sousa\u003c\/b\u003e (Editor), \u003cb\u003eJosé Duarte Santos\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDigital Marketing Advanced in Tourism\u003c\/em\u003e explores the dynamic intersection of digital marketing and the tourism industry, offering readers a comprehensive understanding of how digital strategies can elevate and transform tourism brands. Through real-world case studies, the book delves into how companies within the tourism sector have successfully leveraged digital marketing to enhance their visibility, increase engagement, and build a strong presence in an increasingly competitive market. From destinations promoting unique local experiences, to global tourism brands scaling their influence, this book highlights the pivotal role of digital tools in modern tourism.\u003c\/p\u003e \u003cp\u003eAs the tourism industry continues to grow and diversify, it faces the challenge of distinguishing itself in a crowded marketplace. \u003cem\u003eDigital Marketing Advanced in Tourism\u003c\/em\u003e outlines the evolving nature of tourist offerings, from traditional attractions like beaches and cultural heritage to niche experiences that appeal to today's more sophisticated traveller. By integrating digital marketing concepts with real-world examples, this contributed work is an essential resource for anyone in the academic and professional space seeking to explore the digital tourism landscape.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBruno Barbosa Sousa\u003c\/strong\u003e is a Professor of Tourism Management at Polytechnic University of Cávado and Ave (IPCA), Portugal.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eJosé Duarte Santos\u003c\/strong\u003e is a Professor of Marketing at the Accounting and Business School of the Polytechnic of Porto (ISCAP), Portugal.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 11, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242744279314,"sku":"9781837087877","price":188.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/HW-p27vCPg9781837087877.webp?v=1777921978","url":"https:\/\/ckbookstore.net\/products\/digital-marketing-advanced-in-tourism-theoretical-bases-and-applications-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}