{"product_id":"digital-consumer-behavior-paperback","title":"Digital Consumer Behavior - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJagdish N. Sheth\u003c\/b\u003e (Author), \u003cb\u003eVarsha Jain\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis textbook explores the core concepts and contemporary themes of consumer behavior relating to the digital environment.\u003c\/p\u003e\u003cp\u003eIllustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers' cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision-making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning.\u003c\/p\u003e\u003cp\u003eOffering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior, particularly in the digital environment, customer experience management, digital marketing, and the digital consumer.\u003c\/p\u003e\u003cp\u003eOnline resources include PowerPoint lecture slides and a test bank.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eProf. Jagdish Sheth\u003c\/b\u003e is a renowned scholar and a global thought leader. He has been awarded the Padma Bhushan Award. The award is India's highest civilian award for non-residential Indians (NRI), literature, and education. He has published more than 300 research papers and 30 books across various disciplines and is the Charles H. Kellstadt Professor of Business at the Emory University Goizueta Business School.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eProf. Varsha Jain\u003c\/b\u003e is professor of marketing at ESSCA School of Management, France. She is the deputy editor with the Journal of Consumer Behaviour. She is associate editor for two journal \"A'\" journals: Psychology and Marketing and the Journal of Consumer Marketing. She has received multiple awards and has authored over 180+ publications, including multiple papers in A* and A journals, and books worldwide.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 246\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 24, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52393439822098,"sku":"9781032573687","price":111.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/HuFXDuLG1p9781032573687.webp?v=1781765730","url":"https:\/\/ckbookstore.net\/products\/digital-consumer-behavior-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}