{"product_id":"designing-for-need-the-new-rules-of-customer-experience-in-banking-paperback","title":"Designing for Need: The New Rules of Customer Experience in Banking - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDerek Corcoran\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMost CX advice assumes your job is to make customers feel something.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBut in the world of banking, the goal is very different: help customers finish something.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDesigning for Need\u003c\/em\u003e\u003c\/strong\u003e introduces a sharp framework for modern financial services: separate WANT-to-do experiences from NEED-to-do ones-and stop borrowing playbooks from entertainment brands to solve task-based problems.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith an engineer's eye for friction and a strategist's sense for prioritization, author and financial CX expert Derek Corcoran connects behavior, process, and digital design into a single practical mandate: reduce effort, accelerate completion, and build trust through clarity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHere, you'll learn a language leaders can align on, a way to diagnose where \"delight\" is backfiring, and principles that translate directly into simpler journeys-without relying on gimmicks, jargon, or performative CX.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you want a CX strategy your organization can actually execute-one that turns complexity into clarity and helps customers get in, get done, and get on with life-start here.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.49 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 08, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52714812604690,"sku":"9798950098048","price":16.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/uIHdLUIA8l9798950098048.webp?v=1789624311","url":"https:\/\/ckbookstore.net\/products\/designing-for-need-the-new-rules-of-customer-experience-in-banking-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}