{"product_id":"design-block-to-block-buster-transitions-in-advertisement-design-in-a-regional-newspaper-paperback","title":"DESIGN - Block to Block-Buster: Transitions in advertisement design in a regional newspaper - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDr Suniti Vadalkar\u003c\/b\u003e (Author), \u003cb\u003eDr Gitesh Chavan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cbr\u003e Newspapers are one of the oldest media forms in this country and despite the continually developing array of digital technologies- sometimes because of it worldwide people still rely on newspapers. A newspaper is short-lived; it has a life of just a single day. It was also one of the oldest media to accept advertising. It is the carrier of advertisements which always addresses the consumers and the potential readers. \u003c\/p\u003e\u003cp\u003eThe word advertising exudes glamour. On the flip side, it has to cater to a target-segment. What if the target segment is from a tier-two city? How would the advertisements in the communication channels of such a city be with a change in demographics? Read on...\u003c\/p\u003e\u003cp\u003eUsually, advertisements are not created to address and have a dialogue with existing and prospective designers, professionals and students of communication, marketing and advertising. But, why not? \u003c\/p\u003e\u003cp\u003eThis book is a story, illustrating the times when advertising designs used block printing as the technology for printing way back in the early 20th century. It takes the reader through a journey of Design, Newspaper, Advertising and Printing all which witnessed a transition. \u003c\/p\u003e\u003cp\u003eThis book.... \u003c\/p\u003e\u003cp\u003e-Presents the design of advertisements in a regional newspaper.\u003c\/p\u003e\u003cp\u003e-Renders insights, maps the tracks and trends that led to the creation of these advertisements.\u003c\/p\u003e\u003cp\u003e-Mentions the journey of various printing processes in one newspaper.\u003c\/p\u003e\u003cp\u003e-Is an excellent resource for practitioners and students of advertising, design, marketing, communication and anyone who loves to get a peep into design history.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 186\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.4 x 8.5 x 8.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 28, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242776916242,"sku":"9781646786268","price":35.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/mbWWB1MEmY9781646786268.webp?v=1777922126","url":"https:\/\/ckbookstore.net\/products\/design-block-to-block-buster-transitions-in-advertisement-design-in-a-regional-newspaper-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}