{"product_id":"creating-value-with-data-analytics-in-marketing-mastering-data-science-paperback","title":"Creating Value with Data Analytics in Marketing: Mastering Data Science - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePeter C. Verhoef\u003c\/b\u003e (Author), \u003cb\u003eEdwin Kooge\u003c\/b\u003e (Author), \u003cb\u003eNatasha Walk\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePeter C. Verhoef\u003c\/strong\u003e is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. \u003c\/p\u003e\u003cp\u003eEdwin Kooge is a\u003cb\u003e \u003c\/b\u003eco-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. He is a data science expert, results-focused business advisor and entrepreneur with more than 25 years' experience in analytics. \u003c\/p\u003e\u003cp\u003eNatasha Walk is a\u003cb\u003e \u003c\/b\u003eco-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. She is a pragmatic data science expert focusing on talent development in data science with more than 25 years' experience in analytics. \u003c\/p\u003e\u003cp\u003eJaap E. Wieringa is a Professor of Research Methods in Business at the Department of Marketing at the University of Groningen, the Netherlands, and is a Research Director of the Customer Insights Center.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 314\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.61 x 6.69 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 08, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52528181182738,"sku":"9780367819798","price":111.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/sGZb-uj5CF9780367819798.webp?v=1784339579","url":"https:\/\/ckbookstore.net\/products\/creating-value-with-data-analytics-in-marketing-mastering-data-science-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}