{"product_id":"content-the-atomic-particle-of-marketing-the-definitive-guide-to-content-marketing-strategy-paperback","title":"Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRebecca Lieb\u003c\/b\u003e (Author), \u003cb\u003eJaimy Szymanski\u003c\/b\u003e (Other)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDISTINGUISHED FAVOURITE: \u003c\/b\u003e NYC Big Book Awards 2017 \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eContent, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. \u003cb\u003e\u003ci\u003eContent - The Atomic Particle of Marketing\u003c\/i\u003e \u003c\/b\u003egoes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. \u003cp\u003e\u003c\/p\u003eWritten by a recognized industry thought leader, \u003cb\u003e\u003ci\u003eContent - \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e\u003cb\u003eThe Atomic Particle of Marketing\u003c\/b\u003e\u003c\/i\u003e explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to \"owned\" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. \u003cp\u003e\u003c\/p\u003eIt will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, \u003cb\u003e\u003ci\u003eContent - \u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003eThe Atomic Particle of Marketing \u003c\/i\u003e\u003c\/b\u003eis, quite simply, the definitive research-based guide to content marketing.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eRebecca Lieb\u003c\/b\u003e is a strategic advisor, research analyst, keynote speaker, author and columnist. She works with many of the world's leading brands on digital marketing innovation. Clients range from start-ups to non-profits to Fortune 100 brands and regulated industries, including Facebook, Nestlé, Adobe, Fidelity, IBM, Save the Children, Pinterest, Cisco and The Federal Reserve Bank of New York. Previously, she was Altimeter Group's digital advertising and media analyst, and prior to that she was Vice President at Econsultancy. \u003cb\u003eLieb \u003c\/b\u003ewas VP and Editor-In-Chief of The ClickZ Network for over seven years.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.51 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 27, 2017\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52303431598354,"sku":"9780749479756","price":59.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/THd0Q2xPNzJ4WVlZODNWV1pVUjZXdz09.webp?v=1779904494","url":"https:\/\/ckbookstore.net\/products\/content-the-atomic-particle-of-marketing-the-definitive-guide-to-content-marketing-strategy-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}