{"product_id":"consumer-activism-promotional-culture-and-resistance-paperback","title":"Consumer Activism: Promotional Culture and Resistance - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEleftheria J. Lekakis\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice.\"\u003cbr\u003e \u003cem\u003e- Professor Mehita Iqani, Stellenbosch University\u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e \"Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems.\"\u003cbr\u003e \u003cem\u003e- Professor Melissa Aronczyk, Rutgers University\u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice.\u003cbr\u003e \u003cbr\u003e This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.\u003cbr\u003e \u003cbr\u003e Impassioned and always accessible, \u003cstrong\u003eEleftheria Lekakis\u003c\/strong\u003e explores: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe media and economic logics which privilege elite activists.\u003c\/li\u003e \u003cli\u003eThe real opportunities to resist and redirect promotional culture.\u003c\/li\u003e \u003cli\u003eConsumer activism as collective and community-building.\u003c\/li\u003e \u003cli\u003eThe politicisation of celebrity influencers.\u003c\/li\u003e \u003cli\u003eThe centrality of digital media technology.\u003c\/li\u003e \u003cli\u003eA range of transnational case studies pushing the field beyond the Global North. \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003cstrong\u003eConsumer Activism: Promotional Culture and Resistance\u003c\/strong\u003e covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. \u003cbr\u003e \u003cbr\u003e Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEleftheria Lekakis\u003c\/strong\u003e is Senior Lecturer\/Associate Professor in Media and Communications at the School of Media, Arts and Humanities at the University of Sussex. Her research focuses on communication, consumer culture, and politics. Her first book explored the relationship between fair trade consumption and political participation. She has also co-edited \u003ci\u003eArt, Law, Power\u003c\/i\u003e, a volume on the intersections of artistic practice and resistance in relation to the law. Her published work has appeared in journals such as the \u003ci\u003eJournal of Consumer Culture, Popular Communication, Social Movement Studies\u003c\/i\u003e, as well as edited collections such as the \u003ci\u003eSage Handbook of Consumer Culture\u003c\/i\u003e, the \u003ci\u003eOxford Handbook of Political Consumerism\u003c\/i\u003e, and the \u003ci\u003eRoutledge Handbook of Advertising and Promotional Culture\u003c\/i\u003e. Eleftheria teaches on topics related to advertising and promotional culture, as well as humanitarian communication, media and social change. Eleftheria has been a visiting scholar at the University of Pennsylvania, University of Bergamo, and Universitat Pompeu Fabra.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.54 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 31, 2023\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52536471388434,"sku":"9781529723090","price":123.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/yofcpVq5pq9781529723090.webp?v=1784724674","url":"https:\/\/ckbookstore.net\/products\/consumer-activism-promotional-culture-and-resistance-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}