{"product_id":"claude-c-hopkins-scientific-advertising-with-my-life-in-advertising-paperback","title":"Claude C. Hopkins' Scientific Advertising With My Life in Advertising - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRobert C. Worstell\u003c\/b\u003e (Author), \u003cb\u003eClaude C. Hopkins\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Scientific Advertising\" \u003c\/strong\u003eis still regarded as one of the all-time great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest book on advertising ever written.\u003c\/p\u003e\u003cp\u003eTest marketing, copy research, coupon sampling, market research, and many more of the \"standard\" marketing techniques businesses are currently using can all be traced back to the original version of this book.\u003c\/p\u003e\u003cp\u003eJay Abraham, highly regarded as one of the greatest marketing consultants of the 20th century, says that he has read the original \"Scientific Advertising\" by Claude Hopkins over 50 times and has learned something new every time he has read from it.\u003c\/p\u003e\u003cp\u003eAs you read and apply this, realize that the growth of your business can no longer be a \"hit-and-miss\" operation - where you could be digging just feet or inches away from striking the \"mother lode\" in your industry, but still be painfully unaware it's there.\u003c\/p\u003e\u003cp\u003eYou can turn your business marketing into step-by-step \"Scientific\" growth of where you will know exactly what works for your business promotion ...and what doesn't work.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eClaude C. Hopkins\u003c\/strong\u003e (1866-1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced.\u003c\/p\u003e\u003cp\u003eTo track the results of his advertising, he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients' advertising spend.\u003c\/p\u003e\u003cp\u003eHis classic book, \"Scientific Advertising,\" was published in 1923, following his retirement from Lord \u0026amp; Thomas, where he finished his career as president and chairman.\u003c\/p\u003e\u003cp\u003eThis book was followed, in 1927, by his autobiographical work \"My Life in Advertising.\"\u003c\/p\u003e\u003cp\u003e- - - -\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFrom the First Great Copywriter\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law.\u003c\/p\u003e\u003cp\u003eAdvertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk.\u003c\/p\u003e\u003cp\u003eTherefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals.\u003c\/p\u003e\u003cp\u003eUnder these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination.\u003c\/p\u003e\u003cp\u003eWe hope that this book will throw some new lights on the subject.\u003cbr\u003e\u003cem\u003e- Claude C. Hopkins\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis classic is still in daily use by top entrepreneurs and corporations.\u003c\/p\u003e\u003cp\u003eTimeless, trustworthy, classic.\u003c\/p\u003e\u003cp\u003eLearn what you need to know to get a leap on your fellow advertising and marketing creators. By studying what everyone else should know - and may...\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis collection containing: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eScientific Advertising\u003c\/li\u003e\n\u003cli\u003eMy Life in Advertising\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ealong with\u003c\/p\u003e\u003cul\u003e\u003cli\u003eA Common Sense Approach to Marketing\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGet Your Copy Now.\u003c\/strong\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.68 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 25, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52246344302866,"sku":"9798201340339","price":35.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/SVdPT2xKNGxMaGdvbGFSQUZEZ2pvQT09.webp?v=1778064908","url":"https:\/\/ckbookstore.net\/products\/claude-c-hopkins-scientific-advertising-with-my-life-in-advertising-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}