{"product_id":"but-i-dont-sell-an-eye-care-professionals-guide-to-being-more-persuasive-influential-and-successful-paperback","title":"But I Don't Sell: An Eye Care Professional's Guide to Being More Persuasive, Influential and Successful - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSteve Vargo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eA Scientifically Proven Approach to Being More Influential with Your Patients. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEye care professionals are not trained salespeople, yet they are tasked with selling people every day. This can involve recommending prescription sunglasses to an early cataract patient, getting a glaucoma patient to be more compliant with eyedrops, or launching a promotion to sell more contact lenses. But why are some practices more successful at this than others? \u003cp\u003e\u003c\/p\u003eThis book connects the dots between how to sell and how people want to be sold to. As the title implies, this book is not strictly focused on selling in the traditional sense. Rather, it focuses on the science behind why people buy. Blending years of cutting-edge research in consumer psychology, neuroscience, and behavioral economics, this book provides a scientifically proven framework for becoming more influential and impactful with ALL your recommendations. \u003cp\u003e\u003c\/p\u003eIn this book you'll learn strategies for: \u003cul\u003e\n\u003cli\u003eIncreasing revenues\u003c\/li\u003e\n\u003cli\u003eReducing optical walkouts\u003c\/li\u003e\n\u003cli\u003eGetting patients to better comply with medications\u003c\/li\u003e\n\u003cli\u003eReducing no-shows\u003c\/li\u003e\n\u003cli\u003eGaining more referrals\u003c\/li\u003e\n\u003cli\u003eGrowing a specialty service\u003c\/li\u003e\n\u003cli\u003eGetting patients to change bad habits\u003c\/li\u003e\n\u003cli\u003eImproving ROI on marketing\u003c\/li\u003e\n\u003cli\u003eGetting more people to say \"Yes!\" To you\u003c\/li\u003e\n\u003c\/ul\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.34 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 17, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52239647015186,"sku":"9781731487940","price":17.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/UTUwNXhFaGJiV0cyYkdoNGF3YWEzZz09.webp?v=1777884518","url":"https:\/\/ckbookstore.net\/products\/but-i-dont-sell-an-eye-care-professionals-guide-to-being-more-persuasive-influential-and-successful-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}