{"product_id":"business-unusual-values-uncertainty-and-the-psychology-of-brand-resilience-paperback","title":"Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eNathalie Nahai\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIt ALL feels pretty overwhelming right now. From the looming economic downturn, to racial and societal tensions threatening to boil over; people are feeling uncertain, overwhelmed and disillusioned. \u003c\/b\u003e\u003cb\u003eHow do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003cb\u003e\u003ci\u003eBusiness Unusual\u003c\/i\u003e\u003c\/b\u003e, leading web psychologist \u003cb\u003eNathalie Nahai\u003c\/b\u003e details how your customers and your people demand more than business as usual. This book details the psychology behind how we feel about businesses, their communications and their leaders in an often digital-first world. From understanding new consumer behaviour online, as well as new expectations from people including your team, this book will allow you to build a resilient business that is built on trust, an engaged and fulfilled workforce, and contextually relevant and sensitive communications and branding. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBusiness Unusual \u003c\/i\u003e\u003c\/b\u003edetails the trailblazers that are meeting the new expectations of business. With case studies of companies that connect with people and avoid the lure of woke-washing, learn how to develop a futureproof brand that people believe in, both in and out of the organization.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eNathalie Nahai \u003c\/b\u003eis a speaker, author and consultant, whose work explores persuasive technology, ethics, and the psychology behind evolving consumer behaviours. With clients including Google, Unilever and Accenture, she teaches companies how to ethically apply behavioural science to enhance their online presence, communications and customer experience. A member of the BIMA Human Insights Council, Nathalie hosts \u003ci\u003eThe Hive Podcast\u003c\/i\u003e and has spoken about the impact of emerging technologies in \u003ci\u003eThe Atlantic, The Wall Street Journal, \u003c\/i\u003e Business Insider, Forbes\u003ci\u003e, Harvard Business Review, Stylist, The Telegraph\u003c\/i\u003e, as well as TV and radio. She is based in Barcelona, Spain.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 28, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52520531689746,"sku":"9781398602212","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/a4bmgkBNZh9781398602212.webp?v=1784191862","url":"https:\/\/ckbookstore.net\/products\/business-unusual-values-uncertainty-and-the-psychology-of-brand-resilience-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}