{"product_id":"business-networking-innovation-and-ideas-in-theory-and-practice-paperback","title":"Business Networking: Innovation and Ideas in Theory and Practice - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCatherine O'Sullivan\u003c\/b\u003e (Author), \u003cb\u003eTerry O'Sullivan\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe term 'networking' can mean very different things in different contexts: formal organisational structures, personal or career development, or a technique for increasing sales. This is an approachable book which brings together the basics of all these meanings, underpinned by an overview of multiple theoretical models that support the various approaches to networking.\u003c\/p\u003e\u003cp\u003eDrawing on mainstream models in the fields of marketing, employability, innovation and organisational studies, \u003ci\u003eBusiness Networking\u003c\/i\u003e provides an integrated overview of the process and structure of networking across a range of contexts. Synthesising theory with practice, features include examples and viewpoints from a range of networking practitioners in each chapter, presented in their own words, as well as chapter summaries and reflective questions. Networking is considered a key skill for students, entrepreneurs and practitioners and, given the explosion of opportunities brought by the digital age for individuals and organisations to operate within a broad and global network, an introduction to maximising the benefits is timely.\u003c\/p\u003e\u003cp\u003eThis book should be recommended reading for a broad range of postgraduate courses, from relationship marketing and entrepreneurship skills to employability and degree apprenticeship programmes. It should also be useful for reflective practitioners looking to expand and utilise their networks effectively.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCatherine O'Sullivan\u003c\/strong\u003e has a long career history in workforce development. This includes supporting medical students at the University of Leeds to use networking skills as part of their career planning. Formerly, she ran a large NHS innovation network and has published in the areas of professional and continuing education, leadership and innovation. She is a co-author of \u003ci\u003eCreative Arts Marketing\u003c\/i\u003e, 3rd edition (Routledge, 2017).\u003c\/p\u003e\u003cp\u003eTerry O'Sullivan is Senior Lecturer in Management at The Open University Business School. He was lead educator on the FutureLearn Massive Open Online Course \u003ci\u003eBusiness Fundamentals: Effective Networking \u003c\/i\u003estudied by tens of thousands of learners across the world, \u003ci\u003e \u003c\/i\u003eand is also a co-author of \u003cem\u003eCreative Arts Marketing\u003c\/em\u003e, 3rd edition (Routledge, 2017).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 144\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.34 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 01, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52245953904914,"sku":"9780367460280","price":93.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/RFFCN0UyM2pYWG1XZzBqSUdFbmxBdz09.webp?v=1778043259","url":"https:\/\/ckbookstore.net\/products\/business-networking-innovation-and-ideas-in-theory-and-practice-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}