{"product_id":"business-baroque-an-entrepreneurs-guide-to-cashing-in-on-creativity-paperback","title":"Business Baroque: An Entrepreneur's Guide to Cashing in on Creativity - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWes Azzaidani\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo This Right and They Will Pay You to be a Fun, Weird, and Crazy Creative\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIf you would like to double your sales with recession-proof creative development techniques, then here's how Disney, Apple, and the greatest advertising agencies in the world did it for decades. And why you can do the same thing today.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWes Azzaidani, the \"the Kaizen Copywriter,\" has created advertising campaigns and led Agile product development teams in healthcare, manufacturing, information security, telecommunications, and many more industries. He reveals: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to fatten up your business by observing the state of starving artists.\u003c\/li\u003e\n\u003cli\u003eWhat doing drugs and pitching to homeless people teaches us about the creative development mindset of most entrepreneurs.\u003c\/li\u003e\n\u003cli\u003eThe incredible product development secret (used by Apple and Toyota) which lets you create products customers will pay for without needing to mail a single survey. \u003c\/li\u003e\n\u003cli\u003eA sneaky way to come up with unique, profitable ideas by doing nothing but playing a board-game.\u003c\/li\u003e\n\u003cli\u003eThe BEST qualities to look for when hiring and keeping somebody to do creative work (hint: its's not education, experience, or how \"nice\" they are). \u003c\/li\u003e\n\u003cli\u003eHow to turn your employees into a team of happy, creative, cash cows without having to browbeat them with \"performance\" cattle-prods.\u003c\/li\u003e\n\u003cli\u003eEscape the dilemma of having to choose between your artistic life over a day job you hate.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAnd much, much more-all told with refreshing frankness and wicked wit.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 54\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.13 x 8 x 5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 22, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52734145855762,"sku":"9781950647927","price":43.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/rUSqejS8EE9781950647927.webp?v=1790182281","url":"https:\/\/ckbookstore.net\/products\/business-baroque-an-entrepreneurs-guide-to-cashing-in-on-creativity-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}