{"product_id":"branding-bud-the-commercialization-of-cannabis-paperback","title":"Branding Bud: The Commercialization of Cannabis - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Paleschuck\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\"For legacy players that are looking to rebuild their current brand, the insights contained within this book can serves as a new map to help guide their way as they continue on in the cannabis landscape.\" - Brian Wasolich, Co-founder Leafly.com The United States cannabis industry is currently estimated to be a $55 billion market. Everyone, it seems, wants a piece of it. Celebrities like Mike Tyson, Jim Belushi and 2 Chainz have established cannabis brands alongside legacy names like Tommy Chong and the Marley family. But what makes a cannabis brand successful? What techniques are companies using to brand and market their products? What market segments have been established? Is prohibition in non-legal states limiting or fueling the demand? Never before has a book been compiled on cannabis brands and the consumers they appeal to. In Branding Bud, David Paleschuck digs deep into this still-evolving industry to explore what small players and major conglomerates alike, are doing to bring their products to the forefront of consumer awareness. The results may surprise you. Branding Bud breaks stereotypes and sheds light on how an underground commodity is evolving into a range of national brands, each with their own unique identity. The book is a must-read for entrepreneurs, investors, marketers, designers and anyone interested in the rapidly evolving cannabis industry.--David Paleschuck\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 15, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52512980205842,"sku":"9781936807512","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/LK9jqh-a19781936807512.webp?v=1783914824","url":"https:\/\/ckbookstore.net\/products\/branding-bud-the-commercialization-of-cannabis-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}