BoxBreakers!: The Secrets of Innovation and Creative Thinking in Business - Paperback
BoxBreakers!: The Secrets of Innovation and Creative Thinking in Business - Paperback
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by Fredda McDonald (Author)
Innovation and creative thinking are at the very heart of all great businesses, and they are increasingly becoming the differentiators for the companies that are surviving and thriving in our rapidly evolving global economy.
Ideas are the most vital currency of a company, an industry, a country, or a culture. Ideas drive innovation, and without continual innovation the advancements of yesterday can quickly become the boat anchor of success for tomorrow. In BoxBreakers!, author and innovation consultant, Fredda McDonald shares her experiences and insight gained from working with some of the world's most innovative companies such as The Coca-Cola Company, MasterCard, and the International Olympic Committee, to name a few. You'll hear about the challenges many of the new industry disrupters have faced and the creative ways they have met them. Just as importantly Fredda reveals the principles and strategies for innovation that any company can use to excel. Discover a framework that will allow you to: - Identify underutilized resources and turn them into drivers for innovation. - Turn crisis into an opportunity to innovate. - Inspire and drive a culture of innovation in your company. - Learn from case studies of innovators past and present. - Adopt a process that can be the secret to breaking your boxes. Whether you run a Fortune 500 company, a small business on Main Street, or just getting a startup off the ground, innovation and creative thinking are foundations for success. BoxBreakers! provides the insights, tools, and methodology to help any company access their best ideas for business transformation, new product development, problem solving, and making a meaningful difference in your world.Author Biography
Fredda McDonald's career has been characterized by measurable business results in a variety of roles, from entrepreneur to corporate executive. Early on, she learned at the feet of industry giants like The Coca-Cola Company and Delta Air Lines and later worked with technology start-ups during the original "dot.com" era. McDonald was also tapped to work with the International Olympic Committee on their Global Brand Marketing plan. And she consulted with several of Olympic Partners, such as Visa, which phased into a career focused on payments technology. McDonald served in a senior role with MasterCard for five years and her last corporate job was as EVP of the nation's largest credit union payments organization, PSCU. McDonald has returned to consulting with her new company, Lydian Management, and with her range of industry perspectives she has developed a framework for innovation that can apply to companies both large and small. In addition to consulting, McDonald is a highly sought after speaker and author, and is a regular contributor to many industry publications.