{"product_id":"borrowing-brilliance-the-six-steps-to-business-innovation-by-building-on-the-ideas-of-others-paperback","title":"Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDavid Kord Murray\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-\"borrowing\". \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In \u003ci\u003eBorrowing Brilliance\u003c\/i\u003e he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: \u003cp\u003e\u003c\/p\u003e ?Defining-Define the problem you're trying to solve. \u003cp\u003e\u003c\/p\u003e ?Borrowing-Borrow ideas from places with a similar problem. \u003cp\u003e\u003c\/p\u003e ?Combining-Connect and combine these borrowed ideas. \u003cp\u003e\u003c\/p\u003e ?Incubating-Allow the combinations to incubate into a solution. \u003cp\u003e\u003c\/p\u003e ?Judging-Identify the strength and weakness of the solution. \u003cp\u003e\u003c\/p\u003e ?Enhancing-Eliminate weak points while enhancing strong ones. \u003cp\u003e\u003c\/p\u003e Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eDavid Kord Murray\u003c\/b\u003e is a business consultant and author of the bestselling book \u003ci\u003eBorrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others\u003c\/i\u003e. He has formerly worked in aerospace engineering, marketing, product development, and software programming, and now coaches companies on innovation and strategic planning.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 7.91 x 5.29 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 05, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52249596723474,"sku":"9781592405800","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/tA3jZEuz6h9781592405800.webp?v=1778144080","url":"https:\/\/ckbookstore.net\/products\/borrowing-brilliance-the-six-steps-to-business-innovation-by-building-on-the-ideas-of-others-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}