{"product_id":"born-to-buy-a-groundbreaking-expose-of-a-marketing-culture-that-makes-children-believe-they-are-what-they-own-usa-today-paperback","title":"Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today) - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJuliet B. Schor\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMarketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground.\u003c\/b\u003e Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Overworked American, \u003c\/i\u003e examines how marketing efforts of vast size, scope, and effectiveness have created \"commercialized children.\" Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. \u003cbr\u003e Like Barbara Ehrenreich's \u003ci\u003eNickel and Dimed, \u003c\/i\u003e Mary Pipher's \u003ci\u003eReviving Ophelia, \u003c\/i\u003e and Malcolm Gladwell's \u003ci\u003eThe Tipping Point, Born to Buy\u003c\/i\u003e is a major contribution to our understanding of a contemporary trend and its effects on the culture.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 304\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.72 x 8.41 x 5.53 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 01, 2005\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52299344642322,"sku":"9780684870564","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/dVhKR1g3UGxMYlRROTNqWHVJOE9hUT09.webp?v=1779828813","url":"https:\/\/ckbookstore.net\/products\/born-to-buy-a-groundbreaking-expose-of-a-marketing-culture-that-makes-children-believe-they-are-what-they-own-usa-today-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}