{"product_id":"becoming-the-vendor-of-choice-the-secrets-to-powerful-retail-relationships-paperback","title":"Becoming the Vendor of Choice: The Secrets to Powerful Retail Relationships - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRick Segel\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eWhy does a retailer opt for one vendor over another? It's not about cost cutting. Generally, it comes down to the \"R\" word: relationships. The better your relationship with a retailer, the more likely she is to give you her business. In this deeply informative book, retail expert Rick Segel offers a wealth of ideas, tactics, and concepts you can use to become a valued \"must-have\" resource to your retail customers. You'll learn how to: - Educate your retailers while positioning yourself as an expert in your industry - Create retailer friendly, store-focused co-op advertising - Work with your customers to hold promotions that pay - Help your retailers create and maintain a web presence - Use tradeshows as powerful relationship-building events \"Rick nailed it! His book is right on the mark. I have been selling to retailers for 30 years; I just wish I would have had this book when I first got started.\"- Steve Lang, Chairman of the Board, Mon Cheri Bridals \"Just when I thought I knew everything about servicing my retailers, Rick comes out with this book that makes me rethink everything I am doing. Thanks, Rick!\" - Sal Macaluso, CEO, EFashion Central\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eRick Segel, CSP, a seasoned retailer of 25 years, owned one of New England's most successful independent women's specialty stores. He is the marketing expert for Staples.com, a contributing writer for numerous national publications, and a founding member of the Retail Advisory Council for Johnson \u0026amp;Wales University. Rick is the author and developer of the Retail Store Assessment Survey for Microsoft(R)- an online assessment application designed for small- to medium-sized retailers. He also created The Retailer's Advantage, a membership website devoted to helping independent retailers improve their businesses. He has authored nine books, two training videos and a six-hour audio program. The Retail Business Kit for Dummies, published by Wiley, Inc., was rated the #1 Book on Retailing in 2002.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.46 x 8.5 x 5.51 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 26, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52336987635986,"sku":"9781934683019","price":26.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/rDzjjyXHJ79781934683019.webp?v=1780416346","url":"https:\/\/ckbookstore.net\/products\/becoming-the-vendor-of-choice-the-secrets-to-powerful-retail-relationships-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}