AI Powered Insight: Marketing Research Reconfigured - Paperback

by Michalis A. Michael (Author), Nicos Rossides (Author)

This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.

Author Biography

Michalis A. Michael is the founder and CEO of listening247 by DigitalMR, a London-based tech company specializing in AI for unstructured data analytics, research, and digital ad creation.

Nicos Rossides is an accomplished CEO, startup mentor, and professor of management. A Mombusho and Fulbright scholar, he earned his doctorate in engineering from Kyoto University and is a graduate of MIT Sloan School's Program for Senior Executives.