{"product_id":"africas-creative-frontiers-the-business-of-fashion-music-and-film-production-hardcover","title":"Africa's Creative Frontiers: The Business of Fashion, Music and Film Production - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eOgechi Adeola\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAfrica's creative economy is capturing global attention, powered by bold storytelling, digital innovation, and deep cultural authenticity. From Nollywood's cinematic rise to the worldwide influence of Afrobeats and the emergence of circular fashion, the continent's creative industries are not only thriving--they are redefining Africa's place on the world stage.\u003cbr\u003e \u003cstrong\u003e\u003cem\u003eAfrica's Creative Frontiers\u003c\/em\u003e\u003c\/strong\u003e brings together scholars, researchers, and practitioners to examine how fashion, music, and film are transforming African economies. It explores intersections with tourism, sustainability, and entrepreneurship, with implications for job creation, cultural preservation, and inclusive growth. This book offers critical perspectives on the challenges and opportunities shaping Africa's creative industries, along with country-level and regional insights and strategic guidance on innovation, intellectual property, and evolving business models.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOgechi Adeola \u003c\/strong\u003eis a Professor of Marketing and Deputy Vice-Chancellor at University of Kigali, Rwanda, and Adjunct Professor at Torrens University Australia. Her research and consultancy work cover marketing, entrepreneurship, and tourism, with publications in leading journals. She has co-authored multiple award-winning papers and received the Emerald Literati Award for Outstanding Paper in 2022. She edited the seminal two-volume \u003cem\u003eCasebook of Indigenous Business Practices in Africa\u003c\/em\u003e (2023) and is listed in the Stanford-Elsevier Top 2% Most Influential Scientists in the World (2025).\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 168\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.69 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 24, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52242806276370,"sku":"9781805927822","price":188.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/3rmkIIDnk59781805927822.webp?v=1777922270","url":"https:\/\/ckbookstore.net\/products\/africas-creative-frontiers-the-business-of-fashion-music-and-film-production-hardcover","provider":"CK BOOKSTORE","version":"1.0","type":"link"}