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Advice That Sticks: How to give financial advice that people will follow - Hardcover
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by Moira Somers (Author)
What makes it so hard for people to do the right things with their money? Why do they frequently ignore sound financial advice? Grounded in the psychology of money and the science of non-adherence, this book equips financial professionals to deliver their advice more effectively.
Number of Pages: 218
Dimensions: 0.56 x 8.5 x 5.5 IN
Illustrated: Yes
Publication Date: October 12, 2020