A la cart: A supplier's guide to retailers' priorities - Paperback

by Peter Chapman (Author)

A la cart is for suppliers, producers, processors and others in the food industry who want to understand what is important to food retailers. Everyone in the food industry needs to understand what retailers are doing and why. A la cart will help you drive more sales and get your items in the shopping cart more often. Go behind the closed doors of the retailers and understand what they are focused on, why and what you should do about it. Benefit from Peter Chapman's 25 years in the food industry with the ultimate goal to get more of your product in the shopping cart!

Author Biography

Peter Chapman understands the food industry. Benefit from this valuable insight as Peter helps you understand the retailers and get your items in to the shopping cart of the consumer more often. An in-depth knowledge of the retail landscape and the Canadian consumer is invaluable to producers and manufacturers who want to grow their sales. Peter has considerable experience - from developing relationships with suppliers throughout the supply chain, to retail merchandising. Peter's company, GPS Business Solutions, provides services to producers and manufacturers who want to increase their sales to large, centrally structured retailers or specialty food stores. Prior to starting GPS Business Solutions, Peter worked for 19 years with Canada's largest food retailer, Loblaws. He held positions in various departments, including merchandising, marketing, advertising and real estate. This experience has given Peter considerable insight and understanding of food retailing. He is a member of the Canadian Association of Professional Speakers and is a past president of the Atlantic chapter. Peter's speeches and workshops include many real examples of what is happening in retail today. Go behind the scenes of the retailers with Peter to understand how to maximize the opportunity; with the ultimate goal to get your items in to the shopping cart.