{"product_id":"60-lessons-from-the-creative-journey-a-handy-guide-for-the-budding-entrepreneur-paperback","title":"60+ Lessons from the Creative Journey: A Handy Guide for the Budding Entrepreneur - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGerard Longo\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eI've learned countless lessons during my decade-plus creative journey. Some were common sense, \"live-and-learn\" type experiences, while others came as a direct result of thinking I had a good idea... and falling flat on my face.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOne night, I opened a blank document, and I began to compile a list of the most important ones, based on the experiences that forged me into a better creative professional. Before I knew it, I had few dozen... and I added more than a dozen more, for good measure!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThese \u003cem\u003e60+ Lessons from the Creative Journey\u003c\/em\u003e come loaded with anecdotes -- whether painful, inspiring, and\/or hilarious -- from 11+ years building a multimedia and educational platform for independent musicians. The lessons contained within are independent of industry; they apply to anybody with the courage to step out and \"build the thing\" -- \u003cstrong\u003e\u003cem\u003eno matter what your \"thing\" is.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e--------\u003c\/p\u003e\u003cp\u003eAbout the Author\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGerard Longo is the Founder\/CEO of Underground Music Collective (UMC), a Nashville-based educational and multimedia platform serving the music industry and independent creatives, everywhere. For more than a decade, UMC has impacted thousands of musicians, creatives, and industry stakeholders through multimedia content, live music experiences, and the UMC Academy artist mentorship program.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAmong his many accomplishments, Gerard has spearheaded UMC's collaborations with local, national, and global brands, including Universal Music Group, Red Bull, Nashville Predators, Tennessee Titans, Creative Artists Agency, Liberty Tax, Helping Our Music Evolve, and Redfin Real Estate. Gerard has been featured across major media outlets including iHeartRadio, Fox News Digital, and MusicRow Magazine; and as a speaker at major conferences and festivals across North America, including SXSW (2025), NOLA MusiCon, Musikfest, Gussapolooza, and more!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 98\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.2 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 25, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":52251204714770,"sku":"9798348479190","price":17.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0941\/2211\/5346\/files\/qL2Z6ubY4p9798348479190.webp?v=1778205242","url":"https:\/\/ckbookstore.net\/products\/60-lessons-from-the-creative-journey-a-handy-guide-for-the-budding-entrepreneur-paperback","provider":"CK BOOKSTORE","version":"1.0","type":"link"}